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Old 11-17-2008, 12:14 PM
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Originally Posted by Winterbite View Post
But why couldn't the designers do both?
Actually most of us do; the OP isn't actually giving advice, but promoting their own website.

There are a number of criteria when designing an author site that only apply in lesser degrees with most other sites; they have to be attractive, they have to have personality, and they have to reflect the author's work and persona. SEO only actually comes about half-way down the list because author traffic has to be driven, not led. If you sit back and expect google to being you readers, no matter how keyword-heavy your site may be, you'll be sadly disappointed. Search engines will get you so far; authors also need to work hard on site promotion, which is why blogging and social networking are now an important part of the big picture.
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